A SMARTER WAY to drive conversions

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Hotel Search Powered by AI


Baarb is an innovative technology provider that is changing the way travelers discover hotel information. Our APIs deliver quick and flexible ways for Online Travel Agencies (OTAs) and other travel companies to implement a powerful and highly personalized search to their sites, mobile apps, and bots.

Your customers want results. By surfacing the most relevant choices for the traveler at the top of their search results, booking platforms increase the likelihood of a conversion. Integrate our Search Engine Personalization (SEP) APIs with your existing search infrastructure to optimize conversions for what people really want to find.


Is it Magic?

It's not magic... but it's a very technically challenging science to reorganize the web so that it's relevant to the travelers and hospitality companies who use it. We can do it because we have worked at Google, Microsoft, IBM, Wall Street firms, and universities and know how to use search methodologies and technologies like AI, machine learning, deep learning, NLP, and data crawling.


Baarb searches, analyzes and makes sense of hundreds of millions of data points from your hotel inventory and images, Baarb's exclusive travel graphs, customer reviews, and from verified sources across the Internet. This information connects travelers to the right hotel for them, faster and easier, based on their preferences and behavior. Results are ranked to optimize the highest chance for success.

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Understands Preferences

Even first-time visitors get the benefit of personalization and more relevant results with the ability to enter their preferences right at the start of their search using natural language. Understand your customers unique needs and wants, and help them find what they're looking for as quickly as possible.

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Optimizes Ranking

Accessing rich sources of data about hotel attributes and your customers DNA, surface the most relevant properties at the top of your search results. Baarb returns a ranking for the most optimized results you can display for each customer's search to maximize conversions.


Personalizes Results

Want your customers to feel like you really "GET" them? Create a relationship with your customers that keeps them coming back to you for the valuable experience. As you capture insightful interactions about your customers search patterns, our learning models drive innovation and improve their results over time.


Baarb is on the edge of changing travel for the good. I feel so strongly about Baarb that I’m personally getting involved to bring the best of my network and resources to help them succeed.
— Jim Brisimitzis, GM Microsoft


Simple and transparent pricing available upon request.