We Are Baarb

Built in Los Angeles, CA, Baarb was brought to life on June 1st, 2016. We're lovers of life with big dreams about changing the world. We are leveraging science to deliver on a massive opportunity: personalization at scale. Our mission is deeply rooted in innovation, transparency, and connecting people to meaningful travel experiences. Better journeys, planned easier. It's that simple.


Barbara Parshall Co-Founder & CEO

Barbara Parshall

Co-Founder & CEO

Hiron Menon Co-Founder & CTO

Hiron Menon

Co-Founder & CTO

Amanda Patterson Marketing Director

Amanda Patterson

Marketing Director

Antonio Tokic Developer

Antonio Tokic


Ivan Marusic Developer

Ivan Marusic


Pavle Vlainic Designer

Pavle Vlainic


Advisor Board

Jim Brisimitzis GM, Microsoft

Jim Brisimitzis

GM, Microsoft

Maryanne Morrow CEO, SurgeXLR Accelerator                      

Maryanne Morrow

CEO, SurgeXLR Accelerator                      

Denis Susac CEO, Mono Software

Denis Susac

CEO, Mono Software

Anders Fritz-Carlsen CEO, CompnyX

Anders Fritz-Carlsen

CEO, CompnyX