We Are Baarb

Built in Los Angeles, CA, Baarb was brought to life on June 1st, 2016. We're lovers of life with big dreams about changing the world. We are leveraging science to deliver on a massive opportunity: personalization at scale. Our mission is deeply rooted in innovation, transparency, and connecting people to meaningful travel experiences. Better journeys, planned easier. It's that simple.


Barbara Parshall Founder & CEO

Barbara Parshall

Founder & CEO

Iwein Fuld Lead Engineer

Iwein Fuld

Lead Engineer

Amanda Patterson Marketing Director

Amanda Patterson

Marketing Director

Advisor Board

Jim Brisimitzis GM, Microsoft

Jim Brisimitzis

GM, Microsoft

Maryanne Morrow CEO, SurgeXLR Accelerator                      

Maryanne Morrow

CEO, SurgeXLR Accelerator                      

Anders Fritz-Carlsen CEO, CompnyX

Anders Fritz-Carlsen

CEO, CompnyX