The leader in search A.I. for the travel industry

Built in Los Angeles, CA, Baarb was brought to life in 2016. We're serial entrepreneurs obsessed with how AI can improve our lives, amplified by a network of accomplished travel industry veterans and brilliant business professionals who serve as advisors and mentors, and backed by amazing investors who share our vision.

Baarb is leveraging cutting-edge new technology to deliver on a massive opportunity: hyper-relevance at scale. Our mission is laser focused on partnering with world-class global travel brands to deliver innovative solutions and to help them connect people to the right travel experiences. Better journeys, planned easier. It's that simple.

Management Team

Advisor board AND mentors

Kees Koolen    Co-founder and former CEO of Booking.com, advisor at Uber and founding partner of EQT Ventures. Kees also started and invested in over 50 tech companies including Uber, GetYourGuide and many others.

Kees Koolen

Co-founder and former CEO of Booking.com, advisor at Uber and founding partner of EQT Ventures. Kees also started and invested in over 50 tech companies including Uber, GetYourGuide and many others.

Maryanne Morrow    CEO, 9th Gear Technologies,   a FinTech startup that enables same day trading and settlement on a private permissioned blockchain. Prior expertise as chief revenue officer for startups, and enterprise B2B sales.

Maryanne Morrow

CEO, 9th Gear Technologies, a FinTech startup that enables same day trading and settlement on a private permissioned blockchain. Prior expertise as chief revenue officer for startups, and enterprise B2B sales.

Jim Brisimitzis    Former Head of Growth Programs at Microsoft Ventures, and Head of Microsoft for Startups in North America. Current managing partner at Quake Capital, a leading early stage investor.

Jim Brisimitzis

Former Head of Growth Programs at Microsoft Ventures, and Head of Microsoft for Startups in North America. Current managing partner at Quake Capital, a leading early stage investor.

Scott Sokoloff    Chief Data Scientist at Newsela. Former Chief Data Officer at Groupon, Head of Data Science for TE Connectivity, Head of Analysis and Data Insights at GroupMe (Microsoft), and Department Head of Data Insights for Domino’s Pizza.

Scott Sokoloff

Chief Data Scientist at Newsela. Former Chief Data Officer at Groupon, Head of Data Science for TE Connectivity, Head of Analysis and Data Insights at GroupMe (Microsoft), and Department Head of Data Insights for Domino’s Pizza.

Steef Van Winkel    Global Product Lead at Google with domain expertise in ad tech, real time bidding, AdWords Google Display Network, remarketing/retargeting, and mobile. Specialties in business strategy, product development.

Steef Van Winkel

Global Product Lead at Google with domain expertise in ad tech, real time bidding, AdWords Google Display Network, remarketing/retargeting, and mobile. Specialties in business strategy, product development.

Brian Schwartz    Former Vice President, Expedia, Global Partner Marketing. Led acquisition of new hotel partners and promoting existing services to 435,000+ hotel partners worldwide. Now consulting, and advising, for top tier startups.

Brian Schwartz

Former Vice President, Expedia, Global Partner Marketing. Led acquisition of new hotel partners and promoting existing services to 435,000+ hotel partners worldwide. Now consulting, and advising, for top tier startups.

institutional INVESTORS

Partners